{"id":179648,"date":"2022-10-31T10:58:13","date_gmt":"2022-10-31T10:58:13","guid":{"rendered":"https:\/\/www.internetsociety.org\/?page_id=179648"},"modified":"2025-09-08T16:21:56","modified_gmt":"2025-09-08T16:21:56","slug":"protocol-labs-advancing-technology-for-the-benefit-of-humanity","status":"publish","type":"page","link":"https:\/\/www.internetsociety.org\/about-internet-society\/organization-members\/stories\/protocol-labs\/","title":{"rendered":"Protocol Labs: Advancing Technology for the Benefit of Humanity"},"content":{"rendered":"\n<div class=\"wp-block-cover cover-800 background-image-fallback-black\" style=\"min-height:300px;aspect-ratio:unset;\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"550\" class=\"wp-block-cover__image-background wp-image-179851\" alt=\"a woman stands and explains the lesson to a student in front of computer screen\" src=\"https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/Murambinda-Works-CN-Zimbabwe.jpg\" style=\"object-position:56% 36%\" data-object-fit=\"cover\" data-object-position=\"56% 36%\" srcset=\"https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/Murambinda-Works-CN-Zimbabwe.jpg 1280w, https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/Murambinda-Works-CN-Zimbabwe-450x193.jpg 450w, https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/Murambinda-Works-CN-Zimbabwe-1024x440.jpg 1024w, https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/Murambinda-Works-CN-Zimbabwe-768x330.jpg 768w, https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/Murambinda-Works-CN-Zimbabwe-250x107.jpg 250w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-40 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-none uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-4dc49531 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-cd6e9589\"><div class=\"uagb-column__overlay\"><\/div>\n<h1 class=\"wp-block-heading has-text-align-left has-neutral-white-color has-text-color\">Protocol Labs: <br>Advancing Technology for the Benefit of Humanity <\/h1>\n<\/div>\n<\/div><\/section>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left has-green-color has-text-color has-32-font-size\">A research and development laboratory that creates innovations designed to improve the Internet and computing, Protocol Labs brings web users across the globe more control and independence. In 2021, wanting to work with like-minded organizations to achieve shared goals, Protocol Labs became an Internet Society member. <\/h2>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-depth-teal-color has-text-color\">A Conversation with Yiannis and Jorge <\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Hailing from Greece and Portugal, respectively, and working on a wide range of projects, Yiannis and Jorge are the perfect embodiment of Protocol Labs\u2019 broad geographical and topical scope. Over a cup of coffee and a Zoom connection, they spoke about the company\u2019s beginnings, values, and vision. <\/p>\n\n\n\n<p>Everything Protocol Labs does is geared toward achieving its mission of advancing technology for the benefit of humanity. More specifically, it builds tools that improve the way data is stored and distributed over the Internet among web users, creating more resilience, increasing fairness, helping resist censorship, and giving more control back to ordinary citizens. Like the Internet Society, Protocol Labs sees the Internet as a key lever for a better tomorrow.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-green-color has-text-color\">Building the Next Generation of the Internet<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Protocol Labs CEO Juan Benet founded the company in 2014 to support the development of the Interplanetary File System (IPFS), a new method of storing and accessing digital files (including documents, webpages, videos, and datasets) that he created. IPFS is an appealing alternative to the current model as it allows a file to be stored in many places rather than just one. This makes it easier to access the file while safeguarding it from the destruction\u2014accidental or intentional\u2014that it would be vulnerable to if stored only on a traditional centralized server.<\/p>\n\n\n\n<p>Its name is a nod to a computer-industry inside joke but also happens to highlight one of the system\u2019s advantages. The way computers in an IPFS network communicate, it doesn\u2019t matter how far the user is from a server\u2014the performance can be better than with standard Internet protocols. \u201cEven if they\u2019re on another planet,\u201d Yiannis says with a grin. This feature makes for a stronger Internet while enhancing connectivity for people in remote locations, helping close the digital divide.<\/p>\n\n\n\n<p>After IPFS, the next logical step for Protocol Labs, in its quest to safeguard humanity\u2019s data, was to develop a cryptocurrency-backed file-storage network. This became Filecoin, a network model in which users can store their files in several places around the globe, on the servers of other ordinary citizens, in exchange for payment with a cryptocurrency. This is what\u2019s known as a peer-to-peer system. It creates better resiliency for the data since it can be retrieved from a number of peer servers instead of being vulnerable to the whims of one centralized Internet giant.<\/p>\n\n\n\n<p>Another innovation Protocol Labs has been developing is its distributed randomness (drand) project, which is managed by a consortium known as the League of Entropy. This community effort of 16 partner organizations worldwide provides a public, verifiable, and decentralized randomness generation service that can be used to guarantee fair, tamper-proof lottery drawings, for example. Randomness is also crucial for accurate post-election audits in which the results of a sample of precincts are examined. In these two applications, as in others, the fact that the randomness is being generated by multiple sources significantly decreases the possibility of adversarial manipulation and increases people\u2019s trust in the results.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-tablet uagb-columns__valign- uagb-columns__gap-10 align uagb-block-4fe88cea uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-4358ddf9\"><div class=\"uagb-column__overlay\"><\/div>\n<h4 class=\"wp-block-heading has-26-font-size\">Yiannis Psaras, Research Scientist<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-18-font-size\">Before joining Protocol Labs three years ago, Yiannis was a university researcher and lecturer specializing in networks and network protocols. When he was brought on board, the team was hard at work developing one of its flagship products, the file-storage network Filecoin. This was an especially memorable project for Yiannis. \u201cThose were challenging but exciting times,\u201d he says. \u201cAlthough we all participated as a team, we also each had this sense of personal satisfaction in a job well done.\u201d <\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-tablet uagb-columns__valign- uagb-columns__gap-10 align uagb-block-bbd438ec uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-964f245d\"><div class=\"uagb-column__overlay\"><\/div>\n<h4 class=\"wp-block-heading has-26-font-size\">Jorge Soares, Technical Program Manager <\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-18-font-size\">Jorge has been with Protocol Labs since 2019, after completing a joint doctorate in robotics, control, and intelligent systems. One of the projects he has most enjoyed to date is ResNetLab on Tour, an educational initiative spearheaded by Yiannis and designed to teach people about Protocol Labs innovations and emerging web concepts. \u201cThis whole educational and documentation side of things is easy to overlook,\u201d he says, \u201cbecause it\u2019s not as flashy as, say, a new cryptocurrency. But it\u2019s very important too.\u201d <\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"427\" src=\"https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/join_lab_week-1024x427.jpeg\" alt=\"people sitting at the roundtables and discussing\" class=\"wp-image-179881\" srcset=\"https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/join_lab_week-1024x427.jpeg 1024w, https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/join_lab_week-450x188.jpeg 450w, https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/join_lab_week-768x320.jpeg 768w, https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/join_lab_week-250x104.jpeg 250w, https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/join_lab_week.jpeg 1438w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p>Creations such as IPFS, Filecoin, and drand are all part of the current trend toward greater decentralization and independence, with users regaining control of their data. \u201cWe\u2019ll be seeing more and more changes like this over coming years,\u201d Jorge said. \u201cA new era of the Internet that people are calling Web 3.0 seems about to dawn.\u201d<\/p>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-4eb9ec40 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-a811cb21\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-blockquote uagb-block-4086f01b uagb-blockquote__skin-quotation uagb-blockquote__align-left uagb-blockquote__style-style_2 uagb-blockquote__stack-img-mobile\"><blockquote class=\"uagb-blockquote\"><span class=\"uagb-blockquote__icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 32 32\"><path d=\"M7.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.357-0.056 0.724-0.086 1.097-0.086zM25.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.358-0.056 0.724-0.086 1.097-0.086z\"><\/path><\/svg><\/span><div class=\"uagb-blockquote__content\">A new era of the Internet that people are calling Web 3.0 seems about to dawn.\u201d<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\"><strong>Jorge Soares<\/strong><\/cite><\/div><\/footer><\/blockquote><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-parallax has-custom-content-position is-position-bottom-right\" style=\"min-height:500px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-179896 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/10\/fiber-cables.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-green-color has-text-color\" id=\"a-pandemic-and-a-new-director\">An Open Internet as a Foundation for Progress <\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Not only is an open Internet a key goal for Protocol Labs, but it\u2019s also a prerequisite for its very existence. It relies on the Internet to be able to connect, collaborate, and jointly advance the state of the art, regardless of where in the world people are.<\/p>\n\n\n\n<p>Since the creation of IPFS, the team has kept innovating and growing, bringing more new staff and external collaborators on board to work on various projects aimed at moving technology forward to benefit humankind. As applications building on existing Protocol Labs products have been devised, spinoff companies have formed to focus on them.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Today, Protocol Labs is not just one company anymore but a collaborative ecosystem of nearly 200 companies. Founded in the San Francisco Bay Area, it\u2019s an example of a fully distributed organization, having no physical offices at all. Its highly international staff is located in over 36 countries, and employees have worked from places as far-flung as Siberia, New Zealand, Iceland, Nigeria, and Argentina.<\/p>\n\n\n\n<p>Yiannis describes the work environment at Protocol Labs as stimulating and fun, especially over the past few years as the company doubled in size. \u201cMany new people have been coming in, so we get lots of new opinions and perspectives from fresh minds. But everyone is working toward the same goal of making the Internet better and stronger.\u201d<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-2bfe8359 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-c7f6f08f\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-blockquote uagb-block-80ea3cb2 uagb-blockquote__skin-quotation uagb-blockquote__align-left uagb-blockquote__style-style_2 uagb-blockquote__stack-img-mobile\"><blockquote class=\"uagb-blockquote\"><span class=\"uagb-blockquote__icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 32 32\"><path d=\"M7.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.357-0.056 0.724-0.086 1.097-0.086zM25.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.358-0.056 0.724-0.086 1.097-0.086z\"><\/path><\/svg><\/span><div class=\"uagb-blockquote__content\">Everyone is working toward the same goal of making the Internet better and stronger.\u201d<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\"><br><strong>Yiannis Psaras<\/strong><\/cite><\/div><\/footer><\/blockquote><\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-green-color has-text-color\" id=\"routing-improvements\">Putting Control Back into People\u2019s Hands <\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today, IPFS is in widespread use, both as a large public network that anyone can join to store, retrieve, and share data but also in many private networks operated by specific institutions or applications.<\/p>\n\n\n\n<p>Running an IPFS-based system to store and share data with others in a free and uncensorable manner can be a game-changer for countless communities around the world. While the cost is very low compared to standard storage models, this system\u2019s greatest advantage is the control it gives users and the role it plays in preventing centralized ownership of people\u2019s data. \u201cA small handful of players should not be able to control 90% of the data on the internet,\u201d says Yiannis.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-green-color has-text-color\">Helping Keep the Internet Accessible to All<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One threat to an open Internet that has emerged in recent years is the \u201cSplinternet\u201d\u2014the splintering of the Internet into fragmented networks that occurs when governments block their citizens\u2019 access to websites they deem \u201cunsafe\u201d and reroute them to approved alternative sites. Like the Internet Society, Protocol Labs believes that to defend users\u2019 rights and safeguard human progress, it\u2019s important to oppose such censorship and help people stay connected to vital information.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-e911a1d2 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-be70d28d\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-blockquote uagb-block-4d2bd785 uagb-blockquote__skin-quotation uagb-blockquote__align-left uagb-blockquote__style-style_2 uagb-blockquote__stack-img-mobile\"><blockquote class=\"uagb-blockquote\"><span class=\"uagb-blockquote__icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 32 32\"><path d=\"M7.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.357-0.056 0.724-0.086 1.097-0.086zM25.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.358-0.056 0.724-0.086 1.097-0.086z\"><\/path><\/svg><\/span><div class=\"uagb-blockquote__content\">The Internet is the planet\u2019s most important technology. A tool as powerful as this will always be a tempting target for control, but it should be available for everyone to use freely.\u201d\u00a0 <\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\"><br><strong>Yiannis Psaras<\/strong><\/cite><\/div><\/footer><\/blockquote><\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>In 2017, IPFS did just this on two occasions, providing a path to access Wikipedia after the Turkish government blocked it and to access information on the Catalonian independence referendum after the Spanish government did the same. By allowing copies of the sites to exist in many other places online, IPFS effectively neutralized these censorship attempts. \u201cThe Internet is the planet\u2019s most important technology,\u201d says Yiannis. \u201cA tool as powerful as this will always be a tempting target for control, but it should be available for everyone to use freely.\u201d&nbsp;<\/p>\n\n\n\n<p>More and more IT engineers are putting their skills to work to resist censorship. Jorge recently interviewed a job applicant who cited this as their reason for wanting to work for Protocol Labs. \u201cI\u2019ve experienced censorship first-hand, here in my country,\u201d they said, \u201cand I want to work against it.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-green-color has-text-color\">Decentralizing the Internet to Empower Users<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>But such governments aren\u2019t the only obstacles to a more open Internet\u2014the gradual centralization of traffic in a handful of global Internet giants, who have enormous influence over access and content moderation, also has an effect. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>Furthermore, these very same players, whose business model largely revolves around leveraging personal data, are responsible for many of the latest developments in Internet protocols, standards, and infrastructure development.<\/p>\n\n\n\n<p>In today\u2019s Web 2.0 model, web users get free music, storage, or bandwidth in return for having their data tracked and handing over all control of this data. The companies then sell this data to advertisers, and the users effectively become a product.<\/p>\n\n\n\n<p>\u201cNone of this was part of the original vision for the Internet, and it\u2019s not a scenario we should sleepwalk into,\u201d says Jorge. There is a vital need for alternative business models for open and closed source development that can still advance Internet protocols and expand the entire Internet ecosystem in fairer and more privacy-respecting ways.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-41ffa06c uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-f1486391\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-blockquote uagb-block-a67edda2 uagb-blockquote__skin-quotation uagb-blockquote__align-left uagb-blockquote__style-style_2 uagb-blockquote__stack-img-mobile\"><blockquote class=\"uagb-blockquote\"><span class=\"uagb-blockquote__icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 32 32\"><path d=\"M7.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.357-0.056 0.724-0.086 1.097-0.086zM25.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.358-0.056 0.724-0.086 1.097-0.086z\"><\/path><\/svg><\/span><div class=\"uagb-blockquote__content\">There is a vital need for alternative business models for open and closed source development that can still advance Internet protocols and expand the entire Internet ecosystem in fairer and more privacy-respecting ways.\u201d<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\"><strong>Jorge Soares<\/strong><\/cite><\/div><\/footer><\/blockquote><\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-green-color has-text-color\">Alternative Business Models for a Better Future<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Other ways are possible. People aren\u2019t always averse to paying for things, as on-demand services like Netflix and Spotify have demonstrated in recent years. Before they emerged, people often downloaded movies and music illegally to get them for free. But today, with such platforms making access to the content seamless, the experience is so easy that illegal downloading has become too much of a hassle for many. Some piracy still exists, of course, but people are willing to pay as long as they receive a quality service.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-34cdbbb5 uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-color uagb-block-cfa40b0c\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-blockquote uagb-block-d3365e2d uagb-blockquote__skin-quotation uagb-blockquote__align-left uagb-blockquote__style-style_2 uagb-blockquote__stack-img-mobile\"><blockquote class=\"uagb-blockquote\"><span class=\"uagb-blockquote__icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 32 32\"><path d=\"M7.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.357-0.056 0.724-0.086 1.097-0.086zM25.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.358-0.056 0.724-0.086 1.097-0.086z\"><\/path><\/svg><\/span><div class=\"uagb-blockquote__content\"> The tracking and profiling is what we want to see go away in the next generation of the Internet.&#8221;<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\"><strong>Jorge Soares<\/strong><\/cite><\/div><\/footer><\/blockquote><\/div>\n<\/div>\n<\/div><\/section>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p>This shows that there is a place for a direct peer-to-peer system such as Filecoin, where people can pay for storage or retrieval and make transactions for whatever they need, all without handing over control of their data and losing their privacy to an Internet giant. New market protocols such as these will revolutionize the Internet, creating efficient markets that enhance our quality of life.<\/p>\n\n\n\n<p>Another solution is advertising without a data-tracking component. \u201cAdvertising itself is a perfectly valid business model,\u201d says Jorge. \u201cIt isn\u2019t the core problem. The tracking and profiling is what we want to see go away in the next generation of the Internet.\u201d<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-cover is-light has-parallax\" style=\"min-height:500px;aspect-ratio:unset;\"><div class=\"wp-block-cover__image-background wp-image-169838 has-parallax\" style=\"background-position:50% 50%;background-image:url(https:\/\/www.internetsociety.org\/wp-content\/uploads\/2022\/05\/antenna-barb-wire.jpg)\"><\/div><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-30 has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns margin-bottom-0 has-neutral-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-depth-teal-color has-text-color\" id=\"a-change-of-venue\">Protocol Labs and the Internet Society<\/h3>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When asked about the company\u2019s reasons for becoming an Internet Society member, Yiannis said, \u201cThe Internet Society\u2019s vision and goals are so aligned with our own, the decision to join was an easy one.\u201d Both are working toward an Internet that is globally accessible and a force of good in society.<\/p>\n\n\n\n<p>In the year since Protocol Labs became a member, its staff has attended talks and other events that the Internet Society has held. Protocol Labs looks forward to working with other members in areas such as disseminating innovative projects in countries where connectivity may not always be optimal and advocating for access to the Internet to be considered a human right.<\/p>\n\n\n\n<section class=\"wp-block-uagb-columns uagb-columns__wrap uagb-columns__background-color uagb-columns__stack-mobile uagb-columns__valign- uagb-columns__gap-10 align uagb-block-95b8684b uagb-columns__columns-1 uagb-columns__max_width-theme\"><div class=\"uagb-columns__overlay\"><\/div><div class=\"uagb-columns__inner-wrap uagb-columns__columns-1\">\n<div class=\"wp-block-uagb-column uagb-column__wrap uagb-column__background-undefined uagb-block-977ba84b\"><div class=\"uagb-column__overlay\"><\/div>\n<div class=\"wp-block-uagb-blockquote uagb-block-78dfb546 uagb-blockquote__skin-quotation uagb-blockquote__align-left uagb-blockquote__style-style_2 uagb-blockquote__stack-img-mobile\"><blockquote class=\"uagb-blockquote\"><span class=\"uagb-blockquote__icon\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 32 32\"><path d=\"M7.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.357-0.056 0.724-0.086 1.097-0.086zM25.031 14c3.866 0 7 3.134 7 7s-3.134 7-7 7-7-3.134-7-7l-0.031-1c0-7.732 6.268-14 14-14v4c-2.671 0-5.182 1.040-7.071 2.929-0.364 0.364-0.695 0.751-0.995 1.157 0.358-0.056 0.724-0.086 1.097-0.086z\"><\/path><\/svg><\/span><div class=\"uagb-blockquote__content\">Our interaction with the Internet Society has been excellent, and we wholeheartedly recommend membership to our ecosystem partners.\u201d<\/div><footer><div class=\"uagb-blockquote__author-wrap uagb-blockquote__author-at-left\"><cite class=\"uagb-blockquote__author\"><strong>Jorge Soares<\/strong><\/cite><\/div><\/footer><\/blockquote><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-accent-purple-color has-text-color has-28-font-size\">By working together, we can champion a stronger and better Internet and help ensure it\u2019s available to all for the benefit of human progress.<\/h4>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-accent-purple-color has-text-color has-28-font-size\">Together with our global community, members of the Internet Society have the unique chance to grow, strengthen, and shape the Internet of the future. <a href=\"https:\/\/www.internetsociety.org\/about-internet-society\/organization-members\/\">Join us<\/a>.<\/h4>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:5%\"><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center has-white-color has-ground-navy-background-color has-text-color has-background has-12-font-size\">Image credit (in order of appearance): \u00a9Nyani Quarmyne, \u00a9Protocol Labs, \u00a9Unsplash, \u00a9Nyani Quarmyne<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A research and development laboratory that creates innovations designed to improve the Internet and computing, Protocol Labs brings web users across the globe more control and 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Mirkovic","author_link":"https:\/\/www.internetsociety.org\/about-internet-society\/organization-members\/stories\/protocol-labs\/"},"uagb_comment_info":0,"uagb_excerpt":"A research and development laboratory that creates innovations designed to improve the Internet and computing, Protocol Labs brings web users across the globe more control and 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